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There was an interesting discussion over at Scott Keith's blog about Eric Bischoff's disdain for the Internet Wrestling Community ("IWC"), referring to them as a very vocal but insignificant portion of the audience (10%, according to him). Even today, Bischoff tweeted the following message:
What the 10%'ers and the dirtsites that feed them don't want to report: Per Spike TV, Impact Wrestling was the #1 cable show in its time period among M18-49 despite under-delivering its STD average among key demos and TNA increased from its Jail (rpt) lead-in by +129% in M18-49 (.78), with an additional +6% gain in the following quarter hour. TNA peaked in the 10:15p quarter with a .99 in M18-49.
Of course, this message is exceptionally flawed. Bischoff refers to the IWC as "10%ers" -- according to him, a meaningless sample of the audience -- yet touts his ratings success. How incredibly hypocritical. By definition, Nielsen ratings are a small sampling that attempts to measure the overall television audience. So while Bischoff goes off about how the IWC represents a menial 10% of the viewing audience, the Nielsen ratings represent (get this) approximately .02% of the overall audience. Yes, per 2009's numbers, Nielsen homes only represent about .02% of all American households.
So, yeah, completely isolate and degrade 10% of the audience (that is willing to talk about you, nonetheless), but toot your own horn about .02% of your viewing audience.
2 comments:
Additionally, I don't believe for one second it's 10%. Bischoff seems stuck in the 90s. While that may be an accurate number of wrestling viewers who scour the internet for wrestling news and discuss it constantly, the majority of viewers nowadays will have access to the internet. And it's not just the hardcore crowd that has problems with TNA.
Kyle,
I completely agree. Hell, almost all of WWE's "Did you Know" facts relate to their presence on the Internet, whether it's the amount of Facebook fans they have or how many hits their website gets. And for that matter, this intense rebranding that TNA is experiencing, in my view, has occurred almost entirely on the Internet.
Bischoff is just looking for a scapegoat here.
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