Bischoff's War

There was an interesting discussion over at Scott Keith's blog about Eric Bischoff's disdain for the Internet Wrestling Community ("IWC"), referring to them as a very vocal but insignificant portion of the audience (10%, according to him). Even today, Bischoff tweeted the following message:

What the 10%'ers and the dirtsites that feed them don't want to report: Per Spike TV, Impact Wrestling was the #1 cable show in its time period among M18-49 despite under-delivering its STD average among key demos and TNA increased from its Jail (rpt) lead-in by +129% in M18-49 (.78), with an additional +6% gain in the following quarter hour. TNA peaked in the 10:15p quarter with a .99 in M18-49.

Of course, this message is exceptionally flawed. Bischoff refers to the IWC as "10%ers" -- according to him, a meaningless sample of the audience -- yet touts his ratings success. How incredibly hypocritical. By definition, Nielsen ratings are a small sampling that attempts to measure the overall television audience. So while Bischoff goes off about how the IWC represents a menial 10% of the viewing audience, the Nielsen ratings represent (get this) approximately .02% of the overall audience. Yes, per 2009's numbers, Nielsen homes only represent about .02% of all American households.

So, yeah, completely isolate and degrade 10% of the audience (that is willing to talk about you, nonetheless), but toot your own horn about .02% of your viewing audience.