SI John Cena Interview

There's a great podcast interview with John Cena on the Sports Illustrated website. He comes across really well here, and seems to have a great understanding for the business. There are some excellent nuggets of information. For example, John Cena -- the literal posterchild for the PG Era -- would love to see WWE return to the crass Attitude Era brand of entertainment. I must say, though, that he makes a great point for why he's so successful though: The PG rating is the reality of the situation, and he's adapted to that to make it work.

He also brings up his heat with the Rock, pointing out the Rock's past comments in interviews and magazines where he said "The Rock is dead" and that he basically rebranded himself to distance himself from the profession that made him famous. This is actually one of the things that bothers me about this angle. WWE frequently posts magazine covers and newspaper blurbs in 30 second promotional pieces that nobody remembers an hour later. Why not devote that same attention to your biggest angle? I do recall Rock's rebranding attempt -- which included not being called "The Rock." Why not show those interviews and magazine covers in order to add fuel to the fire of this angle?

Anyway, it's about an hour long and well worth a listen:

http://sportsillustrated.cnn.com/2012/extramustard/hotclicks/03/20/lindsay-frimodt-john-cena-talks-the-rock-wrestlemania/index.html