Wednesday, February 27, 2008

Size does matter....

So I'm sure everybody has noticed how obscenely large the Polo logo has suddenly become. Personally, I think it looks ridiculous, and never quite understood why it was changed to begin with.

Well, a little birdy who works with the company (and shall remain nameless) has told me why, and the explanation is actually quite simple: After nearly 30 years, Ralph Lauren has basically sold any conceivable color combination possible. The only way to sell more shirts was to alter the logo. Hence, the introduction of the enormous logo that now takes up the entire left side of the shirt.

So there you have it.

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